Let’s purple up!

Newborn essentials

Supersoft and supercosy new additions

Discover our most-loved baby bouncers and its must-have items!

Baby Carrier Harmony Cream BABYBJÖRN

Baby Carrier Harmony

A super-comfy baby carrier in soft-structured mesh – ergonomic for you and your baby.

Time to purple up!

Discover our latest colour drop, a beautiful soft plum colour that’s both stylish and versatile. Dark Purple is available as a super-comfy cotton fabric for our popular Baby Carrier Mini and Bouncer Bliss.

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Baby Carrier Mini Dark Pu

Bouncer Bliss has a new look

Our hugely popular Bouncer Bliss is now available in a beautiful new look, featuring our Petal Quilt in Sand grey. It’s not only the perfect bouncer for your baby to enjoy, but also the perfect design for your home.

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Bouncer Bliss has a new look for autumn

When everything is new

Welcome to parenthood – let us help you with your new role by guiding you through what products you need as you grow with your baby. Our newborn products in safe designs and soft materials have been crafted to make your life as a family a little easier and even cosier.

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When everything is new

Baby Carrier Harmony in new colours

Baby Carrier Harmony is a luxe, versatile, and extremely comfortable baby carrier that caters to the changing needs of babies and their parents. More good news? It’s now available in three new colours: stylish Black, pretty Dusty Pink and beautiful Cream.

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Baby Carrier Harmony in new colours

Bundles of our most popular products

We’ve created bundles featuring our most popular products to make your everyday life a little easier. Choose a basic bundle with two must-have products, or one of our larger bundles with accessories and extras that make daily life with a baby or toddler fun and cosy.

Discover our product bundles
Discover our product bundles with Baby carrier and bouncer combined - perfect for newborns

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.