Supersoft and supercosy new additions

Celebrating milestones

Stay cool and comfy in an airy all-mesh baby bouncer

Just In: Pretty Pastels

Basic Starter kit in 3D Jersey with Bouncer Bliss and Baby Carrier Mini in comfy 3d Jersey, perfect for newborns
Bestseller

Basic Starter Kit for newborns

Cosy and safe products for your first months together.

Bouncer Bliss has a new look for autumn

Our hugely popular Bouncer Bliss is now available in a beautiful new look, featuring our Petal Quilt in Sand grey. It’s not only the perfect bouncer for your baby to enjoy, but also the perfect design for your home.

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Bouncer Bliss has a new look for autumn

Baby Carrier Harmony in new colours

Baby Carrier Harmony is a luxe, versatile, and extremely comfortable baby carrier that caters to the changing needs of babies and their parents. More good news? It’s now available in three new colours: stylish Black, pretty Dusty Pink and beautiful Cream.

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Baby Carrier Harmony in new colours

Bundles of our most popular products

We’ve created bundles featuring our most popular products to make your everyday life a little easier. Choose a basic bundle with two must-have products, or one of our larger bundles with accessories and extras that make daily life with a baby or toddler fun and cosy.

Discover our product bundles
Discover our product bundles with Baby carrier and bouncer combined - perfect for newborns

Celebrating milestones

Being a parent is all about celebrating your little one’s developmental milestones, both big and small. Here to help during times of transition, like learning how to self-feed or ditching nappies, are our top tips, tricks and products. Making the journey towards your baby’s next milestone easier and more fun!

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Celebrating milestones BABYBJÖRN

Great gifts to give or to get

Discover our gift guide with thoughtful, wish-list worthy items that can be used and treasured for a long time. Because making everyday life with young children a little easier is our gift to you.

Discover our gift guide
Great gifts to give or to get - get tips from the BABYBJÖRN Gift guide

Find the right baby carrier for you

Wondering which baby carrier to choose? While all our baby carriers have ergonomic features and are created to foster closeness, they cater to different needs and lifestyles. Discover our baby carrier guide to find the right baby carrier for you and your baby.

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Find your perfect baby carrier

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.