The gift of closeness

Discover our Premium Starter Kit for Newborns

Need a helping hand?

Inspired by nature

Bouncer Bundle with Toy in Light grey soft jersey with Soft Friends

Bouncer Bundle with Toy

A lightweight, handy and cosy baby bouncer with accompanying toy.

Great gifts to give or to get

Discover our gift guide with thoughtful, wish-list worthy items that can be used and treasured for a long time. Because making everyday life with young children a little easier is our gift to you. Happy holidays!

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Great gifts to give or to get - get tips from the BABYBJÖRN Gift guide

A helping hand

We all need a moment sometimes. And when you do, our baby bouncers are here for you. Offering you a helping hand — by freeing up yours.

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Helping hand - discover our baby bouncers

New colours for autumn

Sandy beaches, cherry blossoms and timeless dots have inspired us to create the perfect pink, the anything-but-boring grey beige and our coveted leopard print – now available in several of our baby carrier styles.

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Baby Carrier Move in dusty pink 3D Mesh


Through parenthood, we carry. We pick up our babies when they cry, we hold them close, and we comfort them. We carry them through sleepless nights, singing quietly. We carry our children, like we have always carried our children. And we always will.

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Our reason to carry

Our new baby carrier is here!

We’re happy to introduce a new, luxurious addition to our family of baby carriers! Baby Carrier Harmony is an easy-to-use and super-comfy baby carrier, crafted from soft-structured mesh that gently hugs your baby. The padded back support and adjustable head support are some of the new ergonomic features that make Baby Carrier Harmony a true parenthood essential.

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Baby Carrier Harmony with good support for the back and the shoulders, in cool mesh

Potty training – tips & FAQs

Is it time to start potty training? But how do you start? We offer some advice to help your child go nappy free!

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Potty chair and step stool by BABYBJÖRN


Celebrate the mum-to-be with a cosy baby shower! Here are our top tips for creating a memorable day.

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Baby shower tips and inspiration

Find the right baby carrier for you

Wondering which baby carrier to choose? While all our baby carriers have ergonomic features and are created to foster closeness, they cater to different needs and lifestyles. Discover our baby carrier guide to find the right baby carrier for you and your baby.

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Find your perfect baby carrier

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.