![mother with baby in a baby bouncer](https://a.storyblok.com/f/187315/258x341/496373fbe1/eng-babybjorn-our-history-image1-baby-bouncer.jpg/m/320x423/smart/)
![mother with baby in a baby bouncer](https://a.storyblok.com/f/187315/258x341/496373fbe1/eng-babybjorn-our-history-image1-baby-bouncer.jpg/m/100x132/smart/filters:blur(20))
1961 - a brand is born
![Baby's in retro BabyBjörn bouncers](https://a.storyblok.com/f/187315/467x617/207a2ace45/eng-babybjorn-our-history-image2-bouncers.jpg/m/320x423/smart/)
![Baby's in retro BabyBjörn bouncers](https://a.storyblok.com/f/187315/467x617/207a2ace45/eng-babybjorn-our-history-image2-bouncers.jpg/m/100x132/smart/filters:blur(20))
1963 - bouncers and doctors
![Björn & Lillemor with children](https://a.storyblok.com/f/187315/382x504/625fdfeb68/eng-babybjorn-our-history-image3-the-family.jpg/m/320x422/smart/)
![Björn & Lillemor with children](https://a.storyblok.com/f/187315/382x504/625fdfeb68/eng-babybjorn-our-history-image3-the-family.jpg/m/100x132/smart/filters:blur(20))
1965 - becoming parents
![BabyBjörn retro logo](https://a.storyblok.com/f/187315/900x1187/36f0eeb395/eng-babybjorn-our-history-image4-the-logo.jpg/m/320x422/smart/)
![BabyBjörn retro logo](https://a.storyblok.com/f/187315/900x1187/36f0eeb395/eng-babybjorn-our-history-image4-the-logo.jpg/m/100x132/smart/filters:blur(20))
1964—logo and marketing
![BabyBjörn Björn - the founder with a baby](https://a.storyblok.com/f/187315/2048x2704/79aee420d2/eng-babybjorn-our-history-image5-inflatable-changing-mat.jpg/m/320x423/smart/)
![BabyBjörn Björn - the founder with a baby](https://a.storyblok.com/f/187315/2048x2704/79aee420d2/eng-babybjorn-our-history-image5-inflatable-changing-mat.jpg/m/100x132/smart/filters:blur(20))
1965—the inflatable changing mat
![Bib with the deep spill pocket - a classic from BabyBjörn](https://a.storyblok.com/f/187315/492x649/cd9ccc6f07/eng-babybjorn-our-history-image6-the-bib.jpg/m/320x422/smart/)
![Bib with the deep spill pocket - a classic from BabyBjörn](https://a.storyblok.com/f/187315/492x649/cd9ccc6f07/eng-babybjorn-our-history-image6-the-bib.jpg/m/100x132/smart/filters:blur(20))
1968—the bib
![The toy container - BabyBjörn history](https://a.storyblok.com/f/187315/900x1187/28480a9760/eng-babybjorn-our-history-image7-top-box.jpg/m/320x422/smart/)
![The toy container - BabyBjörn history](https://a.storyblok.com/f/187315/900x1187/28480a9760/eng-babybjorn-our-history-image7-top-box.jpg/m/100x132/smart/filters:blur(20))
1970—the toy container
![Family walking with dog in the fores](https://a.storyblok.com/f/187315/304x400/ae7a84339f/eng-babybjorn-our-history-image8-close-to-heart.jpg/m/320x421/smart/)
![Family walking with dog in the fores](https://a.storyblok.com/f/187315/304x400/ae7a84339f/eng-babybjorn-our-history-image8-close-to-heart.jpg/m/100x132/smart/filters:blur(20))
1973—close to heart
![Changing diapers in the ’70s](https://a.storyblok.com/f/187315/473x625/0989da1217/eng-babybjorn-our-history-image9-changing-nappies.jpg/m/320x423/smart/)
![Changing diapers in the ’70s](https://a.storyblok.com/f/187315/473x625/0989da1217/eng-babybjorn-our-history-image9-changing-nappies.jpg/m/100x132/smart/filters:blur(20))
Changing diapers in the ’70s
![’80s version of the BabyBjörn bouncer](https://a.storyblok.com/f/187315/733x967/d9831ed70b/eng-babybjorn-our-history-image10-bouncers.jpg/m/320x422/smart/)
![’80s version of the BabyBjörn bouncer](https://a.storyblok.com/f/187315/733x967/d9831ed70b/eng-babybjorn-our-history-image10-bouncers.jpg/m/100x132/smart/filters:blur(20))
’80s version of the bouncer
![BabyBjörn ‘80s diaper bags](https://a.storyblok.com/f/187315/577x760/e35a444607/eng-babybjorn-our-history-image11-nappy-bags.jpg/m/320x421/smart/)
![BabyBjörn ‘80s diaper bags](https://a.storyblok.com/f/187315/577x760/e35a444607/eng-babybjorn-our-history-image11-nappy-bags.jpg/m/100x132/smart/filters:blur(20))
1980S NAPPY BAGS
![Popular travel crib from the ’80s](https://a.storyblok.com/f/187315/962x1270/32613377b8/eng-babybjorn-our-history-image12-travel-cot.jpg/m/320x422/smart/)
![Popular travel crib from the ’80s](https://a.storyblok.com/f/187315/962x1270/32613377b8/eng-babybjorn-our-history-image12-travel-cot.jpg/m/100x132/smart/filters:blur(20))
Popular travel cot from the ’80s
![Lillemor’s holiday retail concept1985—color crush](https://a.storyblok.com/f/187315/726x958/77aa4f5a0f/eng-babybjorn-our-history-image13-colour-crush-1.jpg/m/320x422/smart/)
![Lillemor’s holiday retail concept1985—color crush](https://a.storyblok.com/f/187315/726x958/77aa4f5a0f/eng-babybjorn-our-history-image13-colour-crush-1.jpg/m/100x132/smart/filters:blur(20))
1985—colour crush
![Dads in ads in the ’80s](https://a.storyblok.com/f/187315/317x419/0b4848b78a/eng-babybjorn-our-history-image14-dads.jpg/m/320x423/smart/)
![Dads in ads in the ’80s](https://a.storyblok.com/f/187315/317x419/0b4848b78a/eng-babybjorn-our-history-image14-dads.jpg/m/100x132/smart/filters:blur(20))
Dads in ads in the ’80s
![Denim design in the ’80s](https://a.storyblok.com/f/187315/538x710/41542d98a6/eng-babybjorn-our-history-image15-denim-1.jpg/m/320x422/smart/)
![Denim design in the ’80s](https://a.storyblok.com/f/187315/538x710/41542d98a6/eng-babybjorn-our-history-image15-denim-1.jpg/m/100x132/smart/filters:blur(20))
Denim design in the ’80s
![1991—the classic baby carrier](https://a.storyblok.com/f/187315/304x400/d15498ae67/eng-babybjorn-our-history-image16-navy-carrier.jpg/m/320x421/smart/)
![1991—the classic baby carrier](https://a.storyblok.com/f/187315/304x400/d15498ae67/eng-babybjorn-our-history-image16-navy-carrier.jpg/m/100x132/smart/filters:blur(20))
1991—the classic baby carrier
![1994—introducing a new color to the industry](https://a.storyblok.com/f/187315/736x971/81565767df/eng-babybjorn-our-history-image17-black-carrier.jpg/m/320x422/smart/)
![1994—introducing a new color to the industry](https://a.storyblok.com/f/187315/736x971/81565767df/eng-babybjorn-our-history-image17-black-carrier.jpg/m/100x132/smart/filters:blur(20))
1994—introducing a new colour to the industry
![BabyBjörn 1997—classic designs…](https://a.storyblok.com/f/187315/900x1186/97586dabd4/eng-babybjorn-our-history-image18-harlequin-1997.jpg/m/320x422/smart/)
![BabyBjörn 1997—classic designs…](https://a.storyblok.com/f/187315/900x1186/97586dabd4/eng-babybjorn-our-history-image18-harlequin-1997.jpg/m/100x132/smart/filters:blur(20))
1997—classic designs…
![Björn & Lillemor BabyBjörn family](https://a.storyblok.com/f/187315/689x910/c6c4138281/eng-babybjorn-our-history-image19-bjorn-lillemor.jpg/m/320x423/smart/)
![Björn & Lillemor BabyBjörn family](https://a.storyblok.com/f/187315/689x910/c6c4138281/eng-babybjorn-our-history-image19-bjorn-lillemor.jpg/m/100x132/smart/filters:blur(20))
2000—new inspiration
![BabyBjörn 2005—potty time](https://a.storyblok.com/f/187315/900x1187/1dcda4dad8/eng-babybjorn-our-history-image20-bright-potties.jpg/m/320x422/smart/)
![BabyBjörn 2005—potty time](https://a.storyblok.com/f/187315/900x1187/1dcda4dad8/eng-babybjorn-our-history-image20-bright-potties.jpg/m/100x132/smart/filters:blur(20))
2005—potty time
![Father with baby in Baby Carrier One Air](https://a.storyblok.com/f/187315/900x1187/534acdfd8f/eng-babybjorn-our-history-image21-baby-carrier-one.jpg/m/320x422/smart/)
![Father with baby in Baby Carrier One Air](https://a.storyblok.com/f/187315/900x1187/534acdfd8f/eng-babybjorn-our-history-image21-baby-carrier-one.jpg/m/100x132/smart/filters:blur(20))
2013—introducing Baby Carrier One
![Dad's with baby in Baby Carrier One dadstories collection](https://a.storyblok.com/f/187315/819x1080/dee4fdd34c/eng-babybjorn-our-history-image22-dadstories.jpg/m/320x422/smart/)
![Dad's with baby in Baby Carrier One dadstories collection](https://a.storyblok.com/f/187315/819x1080/dee4fdd34c/eng-babybjorn-our-history-image22-dadstories.jpg/m/100x132/smart/filters:blur(20))
2017—#dadstories
![BabyBjörn second generation](https://a.storyblok.com/f/187315/622x820/d3acbfc021/eng-babybjorn-our-history-image23-the-new-generation.jpg/m/320x422/smart/)
![BabyBjörn second generation](https://a.storyblok.com/f/187315/622x820/d3acbfc021/eng-babybjorn-our-history-image23-the-new-generation.jpg/m/100x132/smart/filters:blur(20))
2019—second generation
![BabyBjörn 60 anniversary press information](https://a.storyblok.com/f/187315/900x1187/b4897e47ed/en-babybjorn-60-anniversary-press.jpg/m/320x422/smart/)
![BabyBjörn 60 anniversary press information](https://a.storyblok.com/f/187315/900x1187/b4897e47ed/en-babybjorn-60-anniversary-press.jpg/m/100x132/smart/filters:blur(20))