Give joy and laughter

Supersoft and supercosy new additions

Discover our most-loved baby bouncers and its must-have items!

Basic Starter kit in 3D Jersey with Bouncer Bliss and Baby Carrier Mini in comfy 3d Jersey, perfect for newborns
Bestseller

Basic Starter Kit for newborns

Cosy and safe products for your first months together.

Bouncer Bliss has a new look for autumn

Our hugely popular Bouncer Bliss is now available in a beautiful new look, featuring our Petal Quilt in Sand grey. It’s not only the perfect bouncer for your baby to enjoy, but also the perfect design for your home.

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Bouncer Bliss has a new look for autumn

Lovely gifts to give or receive

Looking for thoughtful and carefully crafted presents that can be used and treasured for a long time? Our festive season gift guide is here to help. Happy holidays!

To gift guide
The gift of giving - smart potty in powder pink

Baby Carrier Harmony in new colours

Baby Carrier Harmony is a luxe, versatile, and extremely comfortable baby carrier that caters to the changing needs of babies and their parents. More good news? It’s now available in three new colours: stylish Black, pretty Dusty Pink and beautiful Cream.

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Baby Carrier Harmony in new colours

Bundles of our most popular products

We’ve created bundles featuring our most popular products to make your everyday life a little easier. Choose a basic bundle with two must-have products, or one of our larger bundles with accessories and extras that make daily life with a baby or toddler fun and cosy.

Discover our product bundles
Discover our product bundles with Baby carrier and bouncer combined - perfect for newborns

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.