Highlights from New Product Launch Event
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We are delighted to share the success of the BabyBjörn New Product Launch Event, held in partnership with Mothercare on 5 September 2026.
During the event, we proudly introduced two exciting new products: Bouncer Begin and Baby Carrier Hold.
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Through live product introductions and demonstrations, and hands-on experiences, parents had the opportunity to explore the thoughtful design and functionality behind each product. From our ergonomic baby carrier that promotes closeness and comfort to our baby bouncer designed with safety and natural movement in mind, every detail reflects BabyBjörn's commitment to supporting babies' development and meeting the everyday needs of modern families.
We would like to thank everyone who joined us and made the event such a memorable occasion.
At BabyBjörn, we remain dedicated to creating high-quality, safe, and thoughtfully designed products that help make life with little ones easier and more enjoyable for families around the world.
Missed the event? Discover our newest hands-free duo online or at your nearest Mothercare store.
The Wrap-Around Carrier
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Meet Baby Carrier Hold – our newest carrier, thoughtfully designed with patented solutions – to make babywearing feel easier from day one. Slip it on like a jacket, wrap it around your body and enjoy a comfortable, supportive fit for both you and your baby.
Slip On, Carry On
Easy to put on like a jacket. Once adjusted, it stays set – making it quick and easy to slip on and off throughout the day.
Perfect Fit for Both
Separate adjustments for you and your baby make it easy to find the right fit for both.
Why Quiet Buckles Matter
Our custom-made buckles lock securely into place, then release quietly – helping to make cot transfers smoother with a drowsy baby.
Baby’s First Bouncer
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Bouncer Begin is made for your very first moments together – those quiet, everyday firsts you’ll remember most. Lightweight, soft and gently supportive, it cradles your newborn in a snug, cocooning embrace that feels almost as comforting as being in your arms.
Soft Support for Newborns
SnugFit Design creates a cosy, supportive space that gently embraces your baby from day one – no extra insert needed.
Easy-Slide Buckles – Unique in Market
Smooth, patented buckles open and close with ease, while multiple adjustment settings create a snug, secure feel from day one.
Quick to Remove and Wash
The removable fabric seat is easy to take off in seconds for washing and just as easy to reattach with the secure SafeLock zip.