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Best-selling products
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Popular Gifts right now
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Thoughtful Gifts for Little Ones
Whether it's for a birthday, a newborn or just because, our gift guide has something for everyone.
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Pocket Pouch: Your Handy Helper for Baby Essentials
This compact and convenient little pocket is designed to keep all your baby essentials within reach.
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Sweet & Snuggly: Select the Perfect Gift Combo for Baby
Soft baby carriers offer hands-free cuddles, while cute bouncers create cozy moments of gentle play.
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New Signature Shade
Our airy Baby Carrier Harmony in 3D Mesh now comes in this year's favourite colour: grey beige.
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This Season's Must-Have Baby products
Discover our bestselling baby and toddler products.
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2-in-1 Baby Crib
A cosy, lightweight 2-in-1 crib that grows with your child from newborn to toddlerhood.
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A family for families
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We are a Swedish family-owned company that manufactures safe and well-designed quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness and helping families with young children enjoy each precious moment.
Free delivery from HK$350
Speedy delivery
Deliver to Hong Kong & Macao
Safe payment methods
Read more about payments, delivery and returns under Customer Service.